In business, one of the most important features you have is your ability to gather interest. Getting people to call up your business to discuss terms and determine suitability is very important. However, when you are too busy to take a call right away, you can usually afford to leave someone on-hold for a short period of time
If you chose to do that, however, you need to be able to convince them to hang around and wait. One of the best ways to do this is to use an on-hold musical tune. A little jingle can play a very effective role in making sure that you can give people a reason to wait on the other end of the line. However, choosing a good business jingle means putting in the effort to understand what kind of sounds actually work.
For example, some people go for the classic ‘elevator music’ style. But, in the wrong kind of business, this can make it quite hard to make the intended impression. If you would like to get around that issue, then we recommend that you take a look at this simple guide as to why you should select a good one.
Why Choosing A Good Tune Matters
- For one, the tune has to be a good fit for you own business. If you are running a financial business, then you likely want to keep something quite serene and simplistic. If you run a business that produces music, then you would want something that fits in with the genre of music that you produce in the first place.
- A good tune can extend the length of time that someone is willing to wait. If you make it a melodic choice that fits well with your business, then you make it far more likely that they will want to actually hang around. If it fits with the theme of your industry, it can keep them in the right frame of mind for when the call starts, too.
- Making sure it’s something they can enjoy is very important for customer mood. If a customer is on hold for a serious period of time, you’ll need to do something to bring them around. The right blend of music can be just the ticket to keeping them calm.
- You can use a good, high quality loop to help keep them engaged with the subject matter at hand, too. From a more serene acoustic solution for when people are calling complaints to soothe them, to something upbeat to get them in a buying mood, the choice of melody can play a key role in making that caller turn into a customer.
With that in mind, it should be a bit easier for you to make an intelligent choice of song music. The right kind of melody loop can be the ideal way to keep a customer waiting on the other end of the phone. Make the right choice, and you stand to benefit from it in a variety of ways starting from today.