Qualitative Research

Qualitative market research methods

Focus groups

Qualitative market research is particularly useful in understanding the ‘whys’ behind the ‘what’, ‘when’, ‘who’ and ‘how’ of quantitative research. For this reason we advocate the use of focus groups in combination with quantitative market research methods with many of our clients. In addition to standard focus group formats we have developed our own solutions including MallTalk™, MallWalk™ and GuestTalk™ and we are also able to recruit respondents on the basis of their values, beliefs and motivations using the Values Modes™.

Depth interviews

Complementing our focus groups we are also able to offer depth qualitative market research interviews. Again we are able to recruit on the basis of both the usual behavioural criteria and using the Values Modes™ which help to explain some of the deep seated motivations which lie behind particular customer behaviours.

Interested in how we can help you or to find out more, contact us now, or phone us on 01273 684714.

© 2012 Business Blueprints Ltd. Market Research Consultants specialising in shopping centre & restaurant market research & surveys.

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Suzanne Baker, Commercial Director, Bay Restaurant Group